Introduction
T-Mobile is a global mobile telecommunications brand. Active in 9 countries worldwide, T-Mobile has over 220,000 employees. The company’s L&D department is responsible for offering training company-wide and faced the challenge that they couldn’t meet the high demand for training requests. Dennis Mooldijk is a Training and Development Specialist at T-Mobile Netherlands. His responsibility is fulfilling training requests ranging from product training, compliance, and code of conduct training to partner training (reseller product training) and work instructions. In the fast-paced and competitive telecom industry, there are ever-growing learning requests. T-Mobile’s L&D department, however, faced a significant reduction in resources. How could Dennis fulfill increasing numbers of training requests with fewer L&D staff?
Challenge
T-Mobile’s situation is very common in the learning and development field; budget cuts had reduced the L&D team from 14 trainers to 4, whilst the demand for training kept increasing. Training requests were accelerating because new products were being launched rapidly. Staff cuts forced the L&D team to reject training requests. Dennis realized that the L&D department alone would never be able to meet the high demand for training resources. Training requests would remain unfulfilled and time to market for training resources would be too long. Dennis knew he needed to find a way to scale training output while using only 25% of his previous resources.
Solution
After identifying user-generated content as the most suitable solution, Dennis and his team stumbled upon Easygenerator. With the small learning curve, Dennis found that even those without an e-learning background could create engaging and interactive training material. As a result, employees within the business could take on the task of creating content. And with didactical support from Easygenerator, Dennis did not have to worry about the quality of the courses. The responsibility for fulfilling training requests shifted from the L&D department to the business units, allowing Dennis and his team to no longer reject requests. L&D became responsible for quality assurance and guidance, shifting away from content creation.
Result
500% increase in training output
Within a year of using Easygenerator company-wide, 100% of training requests are being fulfilled. By enabling employees to generate learning content, training is created 12x faster in Easygenerator. Dennis and his team no longer must wait around for a training specialist to create a course using difficult, specialized e-learning solutions. Ever since T-Mobile adopted Easygenerator, the number of training resources created has increased fivefold.
How T-Mobile did it
Once Dennis and his team found our platform, implementation was easy. Easygenerator runs in the cloud, so there were no lengthy installation procedures required to get started. Employees were able to sign up as authors with their T-Mobile e-mail accounts and begin creating training content immediately. L&D’s biggest task was making T-Mobile’s employees aware of Easygenerator. Dennis raised awareness by promoting Easygenerator during daily stand-ups, using the internal Facebook page for T-Mobile employees, and organizing workshops. The most important aspect of rolling out Easygenerator was support from executives who assigned business units to start creating training. Besides promoting Easygenerator, Dennis teamed up with Easygenerator’s customer success team to provide didactical support and course templates.