Authoring tools are used for lots of different types of learning content, can we detect a trend within large organizations what people really create, Last month we reached 30.000 users, let’s take a look under the hood and break down what our users really make with Easygenerator. We asked a sample of 1K users of our total audience what they have created with Easygenerator.
The Right Authoring Tool grows your company’s body of knowledge
If you google for courses, or look on MOOC sites, such as Lynda, Udemy the outcome differs a lot with what people make in Easygenerator. People look for skills they need or think they need on MOOC’s.
The content created in Easygenerator is much more urgent for a company and is very specific for a company (culture), an industry (regulations) or jobtitle (tutorials). We hardly found any content that was not specific for the company, industry or jobtitle. Easygenerator’s USP’s are it’s ease, speed and NPS score amongst users (53+), but we’ve now got insight in the problems that are solved with the content created in Easygenerator.
Content created in Easygenerator can be divided in four categories.
- HR / Formal training (40%)
- Product Training (23%)
- Work instructions (20%)
- Other (17%)
HR / Formal Training: (Remembering) (40%)
The more formal courses are mostly there to serve as documentation. Think company values, compliance, company guidelines and policies. If we look at Bloom’s taxonomy* (the standard model in L&D of classifying the complexity and specificity of learning), we are looking at the lowest stage: Remembering. Formal training is often created by Instructional Designers, as it’s outcome is less prone to change and it’s top down.
- Onboarding Training
- Compliance Training
Product Training (Understanding): (23%)
Content we find in the product training category mostly give the learner a frame of reference to do their job:
- Product Training
- Partner Training
- Product Certification
- Software Training
- Customer Support Training
Product Training always solves a need for information to be interpreted, examplified or explained. This is the “Understand” stage in Bloom’s Taxonomy. Content created in this category gives the learner / consumer a frame of reference to be able to do their job.
Work instructions (Applying): (20%)
The three content types within work instructions are:
- Customer Support Training
- Sales Training
- How To’s / Tutorials
Work instructions always solve a basic question: “How do I do X”. If we look at Bloom’s Taxonomy we are looking at the “applying” stage. Work instructions allow employees to either execute or implement tasks based. Work instructions are 99% of the time user generated content; employees create this content themselves. Especially how-to’s and tutorials.
Learning nudges: (Creating) (17%)
The only course type we saw recurring in this category are branding guides and fun quizzes, and would fall into the Create stage of Bloom’s Taxonomy. The courses here also serve as documentation, but always to create something. Although fun quizzes might not directly help employees in their day to day objectives.
The content created by Easygenerator users (authors) consists of 40% formal / hr driven training, 23% product training, 20% work instructions and 17% of small learning nuggets.
60% percent of content is created by subject-matter experts (employees) and 40% is creared by traditional instructional designers.
*Based on Blooms Taxonomy, we also created the Easygenerator Learning Objective Maker, to allow everybody to easily create instructionally sound learning objectives.