About this template

Sales targets can be challenging to hit. Salespeople are often looking for various avenues to create leads that they can clinch a deal with. With a creative outreach strategy, these targets will not be so difficult to reach. Use this template to outline your cold outreach strategy and set your sales teams up for success.

This template covers information about:

• What is cold outreach in sales?
• Tools for cold outreach
• Writing an effective email
• Sample cadence

This template is for:

• Sales Managers
• Team leads
• Anyone who needs to train people about this topic

How to use and customize this template

This course on cold outreach in sales covers the most universal and crucial information on this topic. We added some empty sections and question fields that you can customize to make the organization’s template relevant. If you don’t need to and want to use the template like it is now, you are free to chuck these parts. In that case, the only thing you need to do is change details like your organization’s name and the training duration.

Feel like changing the template up entirely? You are welcome to. You can change anything about the template. It’s also possible to remove sections, add new ones, add additional questions, and add different content. Keep in mind that you need to define learning objectives for each new or changed section. Our advice? Learn how our templates work, then turn it into whatever works best for you.