Here are some basic e-learning writing tips to help guide you in writing engaging e-learning content:
Know your audience
Before you can answer the question of how to write an e-learning course, ask yourself who you’re writing for. What is their existing level of knowledge on the subject matter? Have a clear goal. Your writing needs to remain focused and not digress into irrelevant tangents.
Put key information at the top
No matter how engaging your course is, your reader’s attention will diminish over time. You want to ensure that the most necessary information is at the start of your course, you can mention minor details last.
Write in short simple sentences
Break complex ideas up into short sentences. This makes it easier for learners to digest new information and keep up with your course. We recommend sticking to short sentences of 20 words maximum. Here’s a cheat sheet with the ideal writing parameters.
Create content that is easy for your target audience to find
You want your learners to be able to find your course in their LMS. Consider the questions they’re asking on the topic (as well as the information you need to impart) as a way to frame your course content. Think about how you would search for this information, and what sort of keywords you would use.
Use the active voice
Using the active voice (rather than the passive voice) is much clearer and stronger. In the active voice, the subject of the sentence performs its verb. For example, The site foreman performs the safety check. Sentences in the active voice are doing sentences; the subject is taking action.
Use images and video if possible
Including a mix of media can help your learner to engage with the e-learning content, but only if it is relevant. This e-book describes how to use video and images effectively.
Always have your course reviewed before you publish it
Even the best writers need someone else to proofread their work.
Read the next article as part of the e-learning best practices blog series: “Give your learners useful feedback“