Video-based learning: how it can boost your L&D strategy

In 2022, Google revealed that almost 40% of Gen Z’ers prefer TikTok and Instagram over traditional search engines. This preference is also quickly extending to Millennials and Gen X. The key takeaway? People prefer learning through video. It’s engaging, flexible, and more effective than traditional learning methods.

Similarly, video is quickly becoming the preferred medium for corporate training. Choosing between reading a document or watching a short video? For most, it’s a no-brainer. Video’s appeal spans across generations, establishing it as a universally favored format for learning.

Key benefits of video-based learning

Improves knowledge retention

Videos, with their blend of visuals and audio, are more memorable than text or static images alone. This combo ensures that learners not only grasp but retain concepts more effectively.

Enables microlearning

Short, focused videos cater to the modern learner’s preference for quick, digestible content. This microlearning format is ideal for conveying one concept at a time, allowing for better comprehension and retention.

Provides accessibility

Today’s workforce expects flexibility. Video learning meets this demand by being accessible anytime, anywhere, and on any device. Adding features like captions or transcripts further broadens your course’s accessibility.

Allows for on-demand learning

Video teachings perfectly suit the need for immediate, on-the-job guidance. It is an excellent performance support tool, offering solutions when and where they’re needed.

Effective video-based learning formats 

To effectively meet different learning goals, it’s essential to use a variety of video formats. Combining these formats boosts the overall effectiveness of a video strategy. Also, different types of videos appeal to different learning styles and objectives. Consider combining the following formats: 

Micro-module videos

Micro-module videos deliver short, focused lessons on specific topics, using real-life scenarios to teach practical skills. They break down complex information into manageable parts.

Performance support videos

These videos provide immediate help right when learners need it, offering quick guides and refreshers that fit seamlessly into the workday. They’re perfect for on-the-spot learning without interrupting productivity.

Teaser videos

Teaser videos create buzz for upcoming learning programs. They preview the content and its benefits. The aim is to stir interest and boost enrollment by showing learners what they can expect.

Practice-and-apply videos

These videos provide practical exercises and simulations. They allow learners to practice new skills in realistic scenarios. This active learning approach solidifies understanding and prepares learners for real-world applications.

Reinforcement videos

Designed to combat the forgetting curve, reinforcement videos revisit key concepts to strengthen retention. They’re essential for ensuring learners remember and can apply what they’ve learned over time.

Employeee-generated videos

Employe-generated videos involve learners creating their own content, sharing their knowledge and experiences on a given topic. This approach empowers learners to take an active role in their learning journey, fostering a deeper connection with the material.

Making video-based learning work

If you want to maximize the impact of your video strategy, there’s more to it to consider than just creating content. You need to design a cohesive learning experience that engages, educates, and empowers. Below are some strategies to consider:

Create learning journeys

Think of training as an ongoing journey rather than a one-off event. Use videos to support continuous learning, from onboarding to skills enhancement.

Build a video library

Develop a repository of video resources that support various learning strategies, such as microlearning and on-demand training.

Gamify your videos

Inject fun into learning by incorporating game elements into videos. This approach is particularly effective for dry or mandatory training content.

Leverage microlearning videos

Embrace the power of brevity. Short, targeted videos align with the modern learner’s preference for quick learning moments.

Incorporate scenario-based learning

Enhance video training by embedding realistic scenarios that allow learners to navigate through various outcomes depending on their choices, making the learning experience more immersive and interactive.

Quick tips for video-based learning 

For successful implementation, keep the following in mind:

• Keep videos short to maintain engagement. Lengthy videos can dilute the learning impact. 
• Select relevant topics to ensure your video content resonates with your audience. 
• Use real-world scenarios and case studies to make learning relevant and applicable.
• Integrate interactive elements to transform viewers into active participants in their learning journey.
• Optimize videos for various devices, providing learners the flexibility to learn on their terms.

Video-based learning isn’t just transforming corporate training. It’s tapping into the way we naturally crave to learn and connect in today’s digital age. Remember the last time you instinctively searched for a video to fix something at home or understand a new concept? That’s the power of video learning at work. 

By weaving this approach into your organization’s learning strategy, you’re not just aligning with modern learning preferences. You’re promoting a culture of continuous growth on your learners’ terms.