Social learning theory: Albert Bandura
Albert Bandura, the Canadian-born American psychologist, is well known for the social learning theory. According to Bandura, people make choices based on what they believe they’re capable of. Learning transpires through this belief, and social modeling from a person’s environment, cognition, and behavior.
What are the four steps of Bandura’s social learning theory?
There are four characteristics of social learning according to Bandura’s theory:
- Attention: When we observe behavior that our minds see as different or unusual — behavior that grabs our attention — it becomes a source of learning. Drawing from our social context and seeing other humans normalizing a behavior helps us reinforce new insights.
- Retention: We process the information internally. Then, we recall it later on when we find ourselves having to respond to a similar situation.
- Reproduction: Whether the information involves skills, insights, or behaviors, reproducing it allows us to internalize it better.
- Motivation: Motivation initiates from observing someone being rewarded or punished for their action or behavior. This induces motivation when recalled in a similar situation.
Benefits of social learning theory in the workplace
In a workplace, the social learning theory can lead to several benefits, including:
Communication and Collaboration
Social learning enables a culture of collaboration and learning from others. Ultimately, it can contribute to seamless and authentic communication among colleagues, which can foster a strong sense of team spirit.
Social learning has the power to encourage and empower employees to take responsibility for their learning and even contribute to their peers’ growth. That’s because people invariably learn by observing peers and become driven in meeting their own learning needs. This self-learning empowers them to own their learning needs and, ultimately, their career development.
The desire to imitate in social learning induces feelings of motivation. This can lead to better organizational productivity, more opportunities for employee recognition, and – in the long run – better employee retention rates.
Multi-modalities and channels
Modern employees go beyond the traditional classroom to learn a skill or knowledge. By opening up social learning, you expand the number of learning avenues your employees can choose from in terms of both formats and people.
Disadvantages of social learning theory
At the same time, there are also a few disadvantages to the social learning theory in the workplace:
Promotes a single way of learning
While learning from our peers can teach us a lot, it can also prevent a sense of innovation or individuality in a workplace. For example, in a classroom, it’s easy to look at a few high-achieving students and regard them as role models for academic success. However, this approach neglects the fact that people have different learning needs. How one person achieves success may not be the most suitable approach for another.
Restricts L&D’s innovation
Similarly, relying on an established theory like social learning can also hinder L&D might from pursuing authentic and innovative learning experiences. Being flexible with innovation is key to meeting the varied learning needs throughout an organization.
Online privacy concerns
Carelessly sharing knowledge among peers can compromise the privacy of company-specific information. For example, employees can internally share the latest updates around new products and business development with peers. But, if not governed carefully – especially when it comes to external sharing – social learning might risk information breach.
Difficult to measure learner progress
Unlike structured learning theories like classroom training, social learning occurs organically in the flow of work, without formal measurements like assessments. This means it can be difficult to prove the ROI of social learning in tangible figures, making it hard to track learner progress.
How to apply social learning theory in the workplace
Stimulating employees to communicate and connect with peers is at the heart of social learning, which — if done correctly — can be established as a company-wide learning culture. One of the easiest ways to apply social learning theory in the workplace is to implement a culture of knowledge sharing.
Let’s look at a few best practices:
Make knowledge sharing part of business as usual
It’s important to make knowledge sharing an essential part of the job description for employees. The more routine knowledge sharing becomes, the lower the threshold, and the more likely employees will take part.
Make knowledge sharing user-friendly
The best way to share knowledge today is to use simple e-learning authoring tools and online platforms like Easygenerator. This enables employees to capture their knowledge, publish, and share it with their coworkers. To get the most out of knowledge sharing, it’s essential to have software with a zero learning curve; one that’s easy for anyone in the organization to master.
Lead by example
As a manager, you have a strong influence over your team. Your actions speak louder than your words. That’s why it’s important for you not only to tell your team to share their knowledge but also to lead by example. Practicing what you preach will show other employees how seriously you take the expectations you set.
Share relevant knowledge
Start by identifying what knowledge your colleagues are missing, and what they would most benefit from. That way, you can decide what knowledge is the most relevant and valuable to share.
Easygenerator can help you with your social learning strategy
Now that you’ve been introduced to the concept of knowledge sharing, let’s expand it to understand a highly successful social learning model — implemented using Easygenerator.
We call it Employee generated Learning (EGL), where any employee can share and create content on the topic of their expertise. It’s a classic bottom-up approach, entirely driven by employees and often known to save time and effort of L&D.
Social learning constructs of collaboration, peer engagement, and feedback are integrated into the model. But to bring it to life, you’ll need a rather simple-to-use authoring tool like Easygenerator. Our collaboration and publishing features provide seamless communication among knowledge creators, consumers, and reviewers. Contact us for a quick demo to understand how we’ve helped many MNCs get started with social learning using our home-grown EGL approach.