In this session from Learning Technologies 2025, Maria Cabral, People Development Lead at FARFETCH, walks through how her team rolled out Employee-generated Learning (EGL) with Easygenerator, where subject-matter experts across the business create training directly, rather than routing everything through a central L&D team, and what actually worked, what didn’t, and what they’d do differently.
Watch the session: Hear it straight from FARFETCH, watch the full recording of Maria Cabral’s talk at Learning Technologies 2025.
Building a culture of knowledge sharing
At FARFETCH, learning happens between the formal programs, not just inside them. To support that, the L&D team built Fusion: a set of tools, resources, and initiatives to help employees share what they know with each other.
Fusion started as a basic toolkit. It grew into a guide for digital learning, and then into a central knowledge-sharing hub with templates, tips, best practices, and a shared platform that any employee could use to create or access learning.
Letting subject-matter experts take the lead
Maria and her team knew they could not create all the training themselves. Subject-matter experts had the knowledge. They just needed a way to share it.
That is where Easygenerator came in. With it, SMEs across FARFETCH could build structured, company-tailored courses without depending on central L&D to do it for them. The team ran a six-month pilot, launched in high-impact areas first, and then scaled across the company.
To drive adoption, they set up a Slack community, ran engagement campaigns, and used co-authoring so employees could collaborate on courses. They also built a dashboard to track who had created what, which helped them spot duplicate content early and keep the library clean.
Real results from real teams
The customer service team was one of the first to benefit. Seasonal spikes and frequent onboarding meant instructor-led training could not keep pace. Their trainers built digital courses instead. They now reach more people in less time, without adding headcount or waiting for a scheduled session.
The technology team used Easygenerator to build training on lean portfolio management, a topic that needed regular updates and was difficult to standardize. After the first course landed well, they kept going. The tech team now owns an entire internal program, built and maintained by the people doing the work.
Beyond training: supporting the full employee lifecycle
Maria’s team sees Employee-generated Learning as a long-term strategy, not a content production shortcut. They have already used it to improve offboarding with checklists and practical guides. Next, they plan to expand into functional onboarding and succession planning.
Her advice: stop thinking of employees only as learners. “We are all experts on something,” she said. “And we have valuable knowledge to share.”
Huge thanks to Maria Cabral for sharing FARFETCH’s journey and insights.
🔗 Learn more about FARFETCH: https://www.farfetch.com
