In order to meet growing training needs spread across multiple countries, Electrolux decided to move to a blended learning approach for its product training. Easygenerator supported Electrolux in this mission by enabling trainers to capture their knowledge and expertise as e-learning. For this, Electrolux and Easygenerator have been awarded the Brandon Hall “Excellence in Learning Award 2019”.
To remain competitive in the high-stakes appliances market, Electrolux must continually develop and release innovative new products and service concepts. This requires in-store training for the tens of thousands of store personnel across Europe.
With training needs expanding, instead of continuing to provide face-to-face training sessions for thousands of its resellers’ sales and support personnel, Electrolux turned to Easygenerator to help launch a highly successful blended learning program. This blended approach is faster, cheaper and more scalable than the face-to-face approach.
The trainers did not have any experience in creating e-learning, but with Easygenerator, a zero-learning curve authoring tool, they were able to transition from a classroom training set up to create effective learning resources in a short time.
Electrolux embraced the Easygenerator philosophy of Employee-generated Learning which enables anyone (without a didactic background) to create e-learning content. In this specific case, it meant that the 80 trainers were enabled to capture their own knowledge and transform it into e-learning courses. Using Easygenerator they created more than 1000 new training courses. They now offer playlists of learning that cater to the individual partner’s needs. With Easygenerator at hand, trainers can now take full responsibility to make sure that everything in the course is created according to the local market’s needs and content is kept up to date.
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Here are some of the other advantages Electrolux found working with Easygenerator:
We at Easygenerator are very proud of winning this award for the second year in a row and we want to thank the Electrolux team, led by Eva Eriksson, for the great collaboration and blended learning program that made this possible.
