Fast-moving consumer goods (FMCG) is one of the world’s most dynamic markets. Rapid innovations and frequent new product launches are part of everyday life in this industry. For learning and development (L&D) professionals, the FMCG industry poses many unique challenges.
Today, FMCG companies are increasingly turning to new training technologies and online learning (e-learning) strategies. These solutions bring many advantages and help companies to maintain a smarter, more flexible workforce. As a result, companies remain competitive.
For L&D managers, the shift to e-learning can be disorienting at times. To make this transition as smooth as possible, this blog provides L&D professionals with many insider tips and best practices from real-life e-learning success stories. Below, you will discover how e-learning addresses the unique challenges of training employees in the FMCG world, and how major companies like T-Mobile, Electrolux, and Nielsen have teamed with Easygenerator to modernize and improve their training outcomes.
Training a workforce is never easy, especially in an industry like FMCG, which is characterized by complex, multinational company structures and extremely rapid business developments. According to our research, L&D teams at FMCG companies often struggle with these key challenges:
Faced with these challenges, along with the constant need to lower costs and improve efficiency, many companies are turning to e-learning and “blended” learning strategies. Blended learning is a selective combination of e-learning and conventional training methods.
One particularly powerful e-learning strategy is what Easygenerator refers to as “Employee-generated Learning (EGL).” Under this strategy, employers provide their experienced employees access to easy-to-use training content authoring software. These experienced employees, known as “subject matter experts” (SMEs) create various types of training content and share it with their colleagues via a convenient online platform. This quickly leads to a large body of relevant knowledge, accessible at all times, even on mobile devices. With the right software, the process is fast and cost-effective, and learning outcomes and ROI can easily be tracked.
Discover the power of Employee-Generated Learning and how it helps speed up the circulation of knowledge in your company.
Let’s look more closely at how e-learning, and EGL in particular, tackle the L&D challenges that FMCG companies face.
Now let’s look at some key takeaways that Easygenerator has gained from helping to launch e-learning strategies at major international companies. We also list some of the incredible outcomes that e-learning has achieved for these companies.
The telecommunications giant embraced Easygenerator’s Employee-Generated Learning strategy to improve scalability and overcome limited L&D resources.
Key takeaway: Introduce EGL with a small pilot program, then build on successes to gradually win trust within the organization and scale up.
Learn more about T-Mobile’s case study here.
This iconic household appliances brand turned to a blended learning strategy to meet the heavy demand for localized training content for its retail partners’ in-store staff throughout the EMEA region.
Key takeaway: Many subjects (including product, sales, and support training) are ideally suited for e-learning. Conventional, in-person training can then be used more selectively to create an effective blended learning solution.
Learn more about how Electrolux uses Easygenerator here.
The global data measurement company embraced EGL with Easygenerator to meet increasing ad hoc demands for training content from its various regional teams.
Key takeaways: EGL reduces the strain on the central L&D team. It enables employees to self-serve their ad hoc training needs, while the L&D team handles high-priority training projects.
Read the full Nielsen customer case here.
As these case studies show, e-learning and EGL are highly beneficial to multinational companies like those found in the FMCG industry. The key to reaping these benefits is to provide an extremely easy-to-use content authoring tool like Easygenerator. This ensures a smooth launch and rapid scalability. As a result, companies can enjoy better training outcomes, often at a fraction of the cost.