How Raízen democratized learning to eliminate reliance on external consultants

Raízen is a global integrated energy company with over 46,000 employees, 15,000 business partners, and a network of over 6,000 Shell brand dealerships across Brazil, Argentina, and Paraguay. Through advanced and proprietary technologies, Raízen expanded its renewable portfolio, such as second-generation ethanol (E2G), biogas, biomethane and bioelectricity from 100% clean sources. The company’s Learning & Development is centralized through its digital hub, Universidade Raízen. Juliana Seixas Monteiro’s team is part of this group. They collaborate internally and with external consultants to facilitate continuous, large-scale learning within Raízen. 

The Learning team was primarily responsible for L&D and created most of the courses and training content. They worked with instructors and hired external consultants when needed. This approach was slow and inefficient in capturing internal knowledge. Plus, it did not allow for addressing more specific training needs. In some cases, subject matter experts shared knowledge. However, they did this through PowerPoint presentations and other methods that were not didactic nor scalable. With thousands of employees and diverse areas of technical specialties, Juliana’s team had difficulty offering the necessary support and supervision of the content. They realized they needed to find a new way to capture employee knowledge before it was lost. They wanted to bring learning closer to employees, democratize it, and integrate it into Raízen’s culture. They began by developing campaigns to shift the internal mindset toward seeing learning as a continuous and collaborative process. Next, they searched for a solution to make this project viable. 

After analyzing different tools and platforms for democratized learning, Juliana’s team found Easygenerator to be the ideal solution to support teams in creating and sharing knowledge in a quick and effective way. It also helped ensure that the materials were didactically sound. Juliana notes that Easygenerator’s biggest selling point, when compared to other solutions in the market, was its ease of use. She found the platform was interactive and intuitive, facilitated agile content production, and seamlessly interacted with Raízen’s LMS.