How STADA retained company knowledge and scaled training with Easygenerator

With Mélanie Ecks, Head of Global Talent Management

At a glance

Company

STADA is a global healthcare company that develops and distributes generic and consumer health products, supporting patients and professionals across dozens of countries worldwide.

Headquarters

Bad Vilbel, Germany

Industry

Healthcare

Employees

11,500

STADA Arzneimittel AG is a healthcare company that specializes in generics, specialty pharmaceuticals and non-prescription consumer healthcare (CHC) products. STADA employs 11,500 people worldwide and continues to grow. So does its commitment for effective training and knowledge sharing among its global teams.

This is where Mélanie Ecks (Head of Global Talent Management) and Tara Rodic (Global Talent Management Associate) play a crucial role. They are in charge of learning at STADA, and ensure that employees are equipped with the skills and knowledge they need.

Key results

  • Created over 3,000 courses globally
  • More than 1,100 employees actively creating learning content
  • Scaled training across 45 countries
  • Translated courses into 13 to 18 languages
  • Improved accessibility of training in employees’ native languages

Capturing and scaling knowledge across a global workforce

Challenges:

  • Heavy reliance on face-to-face training and PowerPoint presentations
  • Training sessions not recorded or captured for reuse
  • Risk of losing knowledge when employees leave
  • Content heavy and poorly structured training materials

STADA primarily used face-to-face sessions and PowerPoint presentations to train its teams. While effective in certain settings, these trainings weren’t always recorded or captured, which made it difficult to share knowledge across the organization. This meant that when employees left, their knowledge would leave with them.

Plus, learner engagement could also be improved. Creating training in PowerPoint made it challenging to structure the content effectively, leading to content-heavy presentations.

Lastly, the Learning team tracked attendance and completion manually using Excel spreadsheets, which was time-consuming and prone to errors. The team identified three key areas for improvement in its strategy: making training content more structured and engaging, ensuring training is accessible across the organization, and introducing a reliable method for tracking learner progress.

Enabling employees to create and share learning globally

STADA found the solution in Easygenerator. With it, the Learning team enabled the subject-matter experts in the company to create and share learning at scale. “We’re a company that really believes in self-empowerment,” says Mélanie, “so Easygenerator was a perfect fit for our growth culture. It allows people to not only own their growth, but by sharing knowledge, they encourage growth in others too.”

Employees found Easygenerator surprisingly easy to use—many noted it was simpler than creating PowerPoints. Additionally, the platform provided a structured way to create training, ensuring all content was goal-oriented and engaging.

For Mélanie, a key advantage of Easygenerator is the highly competent consulting that comes with it. Users aren’t left to figure things out on their own. Instead, they receive ongoing support, and the customer success team provides additional training or technical help whenever needed.

Tara particularly appreciates Easygenerator’s collaborative features. “We can have five people working on a course at the same time, and it never lags,” she says. “We all see the changes in real time.”

“Easygenerator was a perfect fit for our growth culture. It allows people to not only own their growth, but by sharing knowledge, they encourage growth in others too.”
Mélanie Ecks
Mélanie Ecks Head of Global Talent Management
Mélanie Ecks

Results of scaling training across 45 countries

Since adopting Easygenerator, STADA has created over 3,000 courses globally, with more than 1,100 authors using the platform to develop expert-led learning content. They moved from Excel spreadsheets to an accurate system for tracking learner progress. Learners can now pick up training right where they left off, improving their experience.

Since STADA operates in around 45 countries, the translation feature has been key for scaling training. Courses are regularly translated into 13 languages, with some reaching up to 18 languages, making training accessible to all employees in their native languages. Best of all, STADA’s knowledge is now stored in Easygenerator and easily accessible to anyone who needs it. This way, STADA has mitigated the risk of losing knowledge when employees leave.

3,000+
courses created
1,100+
authors

How STADA enabled employees to create training

To raise awareness about Easygenerator at STADA, Tara took the lead as Easygenerator’s ambassador within the company, introducing the platform through demos, group sessions, and one-on-one onboarding. Now, each team has someone who knows the tool, ensuring full autonomy in creating training.

To further promote a culture of knowledge sharing, Tara organized an Easygenerator hackathon, choosing 50 participants from cross-functional teams across the world. Employees formed teams and proposed e-learning topics, with each team creating two modules: one on a general department-related topic and another focused on a specific area of expertise. This event encouraged employees to engage with Easygenerator creatively, emphasizing STADA’s culture of continuous learning and collaboration.

Q&A

How can companies capture and retain knowledge across global teams?

Companies can capture and retain knowledge by enabling employees to document and share their expertise in a central place. This ensures knowledge stays accessible even when employees leave or move roles. At STADA, Easygenerator helped teams turn expertise into structured learning that could be shared across countries.

What tools help create structured and engaging e-learning content? +

Tools that provide clear structure, templates, and interactive elements help create engaging e-learning. They should guide users to build content that is easy to follow and aligned with learning goals. Easygenerator helped STADA create more structured and engaging training compared to traditional slide-based formats.

How can companies improve training structure and learner engagement? +

Companies can improve structure and engagement by moving away from content-heavy formats and using tools designed for learning. This helps break down information into clear and goal-oriented modules. STADA used Easygenerator to create more engaging content that improved the learner experience.

How can employees create and share knowledge at scale? +

Employees can create and share knowledge at scale when they have access to simple, collaborative tools. This allows teams across regions to contribute and update content continuously. At STADA, Easygenerator enabled hundreds of employees to create and share learning across the organization.

How can organizations reduce reliance on PowerPoint-based training +

Organizations can reduce reliance on PowerPoint by adopting tools built for digital learning. These tools make it easier to create interactive, reusable, and trackable content. STADA used Easygenerator to move away from slide-based training toward more effective e-learning.

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