The best customer training software for course creation is an authoring tool that lets you build product courses fast, share them with customers, and update them when the product changes. Two kinds lead. Tools you can share with customers directly, led by Easygenerator, need no customer LMS. Tools that publish to a customer LMS, led by Adobe Captivate, suit software simulations.
Key takeaways
- Most customer training software lists cover delivery, not creation. Customer education platforms, in-app guides, and knowledge bases all need content, and an authoring tool is where you build it.
- Login-free sharing matters for external audiences. Many customers won’t create an account for a five-minute course, so check whether a tool can share a tracked course through a link.
- Product changes set the pace. A course that shows last quarter’s interface confuses customers, so update speed matters more than design depth.
- Languages decide your reach. Customer training often goes to partners and distributors in many markets, and some tools translate inside the authoring tool while others need credits or a separate service.
Customer training software covers four layers, and authoring is one of them
Customer training teaches customers, partners, and distributors how to use your product well. It covers onboarding, feature training, certification programs, and updates when the product changes.
Most customer training programs combine several tools. Each one does a different job.
| Layer | What it does | Use it when | Examples |
|---|---|---|---|
| Authoring tool | Builds courses, quizzes, and walkthroughs | You need structured training that customers complete and you can track | The five tools in this list |
| Customer education platform or LMS | Hosts an academy, enrolls customers, and tracks completion | You run a public academy or a certification program | Skilljar, Docebo, and TalentLMS |
| In-app guidance | Shows tooltips and tours inside your product | You want to guide customers in the moment they use a feature | Appcues |
| Knowledge base | Answers specific how-to questions | Customers need a quick reference rather than a course | Zendesk Guide |
A customer education platform is software that hosts a branded academy, enrolls customers in courses, and tracks their progress. Many teams start with an authoring tool and a simple way to share courses, then add a customer education platform or customer training platform once the academy grows. This list covers the authoring layer.
How we evaluated authoring tools for customer training
We scored each tool on four criteria. The same four criteria run through the comparison table and the sub-headings inside every entry below.
Sharing with customers. Can you share a course with someone outside your company, without an LMS account? We checked for login-free links, passwords, access control, embeds, and tracking.
Update speed. What does it take to change a course when the product changes? We checked whether you edit in the browser or in a desktop project, and whether the update reaches learners without a new upload.
Product training interactions. Does the tool support step-by-step walkthroughs, software simulations, or screenshot-based steps? Product training works best when customers can see and try the steps.
Languages. Can you translate a course for customers in other markets, and how do you pay for it? We checked whether translation happens inside the tool or needs credits or a separate product.
Ownership disclosure
Easygenerator is our own product, and we publish this article. We reviewed the other four tools independently, from their G2 profiles and each vendor’s own published pages.
What we left out, and why
This list covers authoring tools only. Customer education platforms like Skilljar, Docebo, TalentLMS, and Intellum, in-app guidance tools like Appcues, and knowledge bases like Zendesk Guide deliver or display training rather than build it. The table above explains when each one fits.
- Trainn combines screen-recorded product videos, step-by-step documentation, a knowledge base, and a customer academy in one customer education platform, so it covers several layers at once
- Guidde and Scribe capture a workflow from your screen and turn it into a how-to video or a step-by-step guide, which suits quick how-tos more than tracked courses
- Mini Course Generator focuses on creators who sell courses
Training your own support team is internal training, which we cover in our guide to customer success training.
Two kinds of customer training authoring tools
Answer one question first. Will customers take your courses through a customer education platform, or do you need to share them another way?
If you already run an academy on an LMS, any tool here that publishes SCORM will work. If you want to share courses through a link, an email, or your help center, look at tools you can share with customers directly.
Authoring tools you can share with customers directly
These tools host your course and share it through a link, so customers can start without an LMS account. You still track who finished, and some tools add passwords and access controls.
Category winner. Easygenerator, on login-free sharing, walkthroughs, and update speed taken together. Articulate 360 suits teams that want a full LMS from the same vendor through Reach, and Genially suits visual, game-like content.
Best fit for. Product and support teams that train customers without an academy, partner and distributor training, and products that change every month.
Tools in this category. Easygenerator, Articulate 360, and Genially.
Authoring tools that publish to a customer LMS
These tools publish SCORM or xAPI packages for an LMS or customer education platform. They suit teams that already run an academy.
Category winner. Adobe Captivate, for its software simulations, which suit product training for software companies. iSpring Suite suits teams that build training from slide decks.
Best fit for. Software companies with a customer academy, certification programs, and training that changes once or twice a year.
Tools in this category. iSpring Suite and Adobe Captivate.
Comparison table of 5 authoring tools for customer training
| Tool | Sharing with customers | Update speed | Product training interactions | Languages | Entry price | G2 rating |
|---|---|---|---|---|---|---|
| Easygenerator | Private links with no account and anonymous tracking, or name-and-email tracking, plus passwords, switch-off, SCORM, and xAPI | Edit in the browser, and dynamic SCORM updates the LMS | Interactive walkthroughs with video, scenarios, and questions | EasyTranslate, 100+ languages, with its own pricing | $1,499 per author per year | 4.7/5 from 199 reviews |
| Articulate 360 | Trackable links with no LMS required, LMS export, and the Reach LMS | Edit in Rise in the browser or in the Storyline desktop app, then republish | Layers, triggers, and branching scenarios in Storyline | 80+ languages with credits bought separately | $1,449 per seat per year | 4.7/5 from 1,028 reviews |
| Genially | Links for anyone, restricted access, password protection, and a custom URL | Edit in the browser, and dynamic SCORM on the Author plan | Interactive images, branching scenarios, and games | AI translation on the Author plan | $300 per user per year on G2, and the vendor price differs (see entry) | 4.6/5 from 64 reviews |
| iSpring Suite | Link sharing from iSpring Space, plus SCORM, xAPI, cmi5, and HTML5 output | Edit the slides, then publish a new package | Quizzes, role-plays, and slide-based interactions | AI translation in the AI plans | $970 per author per year | 4.6/5 from 892 reviews |
| Adobe Captivate | SCORM 1.2, SCORM 2004, AICC, and xAPI output for your LMS | Edit the project, then publish a new package | Software simulations, branching scenarios, and widgets | AI prompts that translate on-screen text | $407.88 per user per year | 3.9/5 from 204 reviews |
Prices are in US dollars per author per year on each tool’s entry plan, checked on November 5, 2026. Articulate calls an author a seat. Genially and Adobe Captivate showed us prices in euros from our location, so we used the US dollar figures on their G2 pricing pages. AICC stands for Aviation Industry Computer-Based Training Committee.
Authoring tools you can share with customers directly
1. Easygenerator
Easygenerator is a cloud-based e-learning authoring tool that L&D teams and subject-matter experts use to create company-tailored training at scale. Its AI layer, EasyAI, comes with every plan.
For customer training, Easygenerator lets the people who know the product build the course. A product manager or support lead turns release notes or a help article into a course, shares it through a link, and updates it on the day the feature changes.
Easygenerator leads its category on sharing. Customers can open a course through a private link with no account, and you choose whether to track them anonymously or by name and email.
Sharing with customers
You choose between two tracking modes. Private links can let learners open a course with no account, and you track completion and engagement without personal data, so you see how many finished but not who. Our January 2026 update names external partners as one of the use cases (product updates, January 2026).
If you need to know who finished, turn on results tracking instead. Learners then enter their name and email, and you see each result in the Gradebook (help center).
You can add a password to a private link, and you can switch a link off at any time to cut access while the course stays in place (product updates, May 2026). Teams that run a customer academy on an LMS can publish SCORM 1.2, SCORM 2004, or xAPI instead.
Update speed
Fast. You edit the course in the browser, and the private link shows the new version. Through an LMS, dynamic SCORM sends each later edit without a new upload (SCORM and xAPI).
Course Builder also turns a document of up to 50 MB into a course, so release notes or a product guide become a first draft in minutes (product updates, February 2026).
Product training interactions
Interactive walkthroughs guide learners step by step through a process. You build them from info steps, image steps where you upload screenshots and add clickable hotspots, and video steps (help center). Authors add scenarios, flipcards, and questions from content blocks, and learners can ask questions and leave feedback directly inside a course (product updates).
Languages
EasyTranslate, an addition to the suite with its own pricing, translates a course into 100+ languages from one master course. That suits partner and distributor training across many markets.
Standout features
- Private links with anonymous tracking, or name-and-email tracking in the Gradebook
- Passwords and instant switch-off for private links
- Interactive walkthroughs with video for step-by-step product training
- Learner questions and feedback inside the course
- Course Builder for drafts from release notes and product guides
Pros
- Customers start a course from a link, with no account to create
- Product and support teams can update a course on the day a feature ships
- Walkthroughs fit step-by-step product training
- Dynamic SCORM covers teams that also run an academy on an LMS
- AI comes with every plan, with no credits
Cons
- Walkthroughs use screenshots you capture and upload, so Easygenerator does not record your product for you
- No triggers or variables, so complex software simulations belong in Captivate or Storyline
- Native LMS integrations come with the Enterprise plan only
- The Pro plan caps you at 10 courses and 100 learners, which is small for customer audiences
Best for
- Product and support teams that train customers without an academy
- Partner and distributor training in many languages
- SaaS products that change every month
- Companies that train thousands of customers or partners on the Team or Enterprise plan
Pricing. Pro costs $1,499 per year for one author, with 10 courses and 100 learners. Team starts at $7,495 per year for five authors, with unlimited courses and learners. Enterprise has custom pricing and adds unlimited authors and LMS integrations. Every plan includes EasyAI (pricing).
G2 rating. 4.7 out of 5 from 199 reviews.
How we checked. Our pricing page, product updates, and G2 profile, all accessed November 5, 2026.
2. Articulate 360
Articulate 360 is a workplace training platform from Articulate that bundles Rise, Storyline, review tools, and the Reach LMS. Its own G2 listing describes it as an AI-powered platform for workplace training, and its pricing page lists customer training as one of its solution areas.
For customer training, Articulate 360 gives you three ways to deliver. You can share a trackable link, export a package to your LMS, or run courses in Reach.
Sharing with customers
Articulate’s pricing page says you can share instantly with trackable links, with no LMS required. The same page lists export to your LMS and Reach, Articulate’s own LMS.
Update speed
Medium for Rise and slow for Storyline. Articulate’s Rise page describes Rise as web-based course authoring, while Storyline projects open in the desktop app. For LMS delivery outside Reach, you publish again and upload the new package.
Product training interactions
High in Storyline. Articulate’s Storyline page lists slide layers, triggers, states, and variables, plus branching scenarios. G2 reviewers name Interactive Content in 78 reviews.
Languages
Articulate’s pricing page lists translation into 80+ languages as an advanced workflow that needs credits, which you buy separately.
Standout features
- Trackable links with no LMS required
- Reach, a native LMS inside the same platform
- Storyline for custom product interactions
- Rise for responsive courses in the browser
- AI drafts from source material in the AI plans
Pros
- Three delivery options from one platform
- 1,028 G2 reviews at 4.7, the largest base here
- Storyline gives you deep control over product interactions
- Ease of Use appears in 220 G2 reviews
Cons
- Translation needs credits that you buy separately
- Storyline changes mean a republish, and a new upload outside Reach
- Learning Curve appears in 26 G2 reviews and Bug Issues in 31
- A G2 reviewer reports that Storyline runs natively only on Windows
Best for
- Teams that want authoring and a customer LMS from one vendor
- Custom product interactions built by instructional designers
- Organizations that already build in Rise or Storyline
Pricing. G2 lists the Articulate 360 AI Personal plan at $1,449 per user per year and the AI Teams plan at $1,749 per user per year. Articulate’s own pricing page shows the Teams plan at $1,749 per seat per year (G2 pricing).
G2 rating. 4.7 out of 5 from 1,028 reviews.
How we checked. G2 profile and G2 pricing page, plus Articulate’s own pricing, Rise, and Storyline pages, all accessed November 5, 2026. See Easygenerator vs Articulate.
3. Genially
Genially is a browser-based platform for interactive content, from presentations and infographics to training materials and online courses. Teams use it for visual, game-like learning without code.
For customer training, Genially suits content that has to look good and hold attention. You can build an interactive product tour, a quiz, or a game, then share it through a link or embed it.
Sharing with customers
Genially’s plans page lists sharing with any person who has the link, restricted access, password protection, and a custom URL. It also lists metrics on your creations and individual tracking.
Update speed
Fast. You edit in the browser, and Genially’s LMS integration page says a dynamic SCORM connection syncs changes to your LMS automatically. Dynamic SCORM comes with the Author plan.
Product training interactions
Genially lists interactive activities, branching scenarios, games, and question banks. Interactive images suit product tours where customers click parts of a screen or a physical product.
Languages
The Author plan adds AI translation into any language, and it includes 10,000 AI credits per seat a year.
Standout features
- Sharing by link with password protection and restricted access
- Custom URL and brand kit
- Interactive images, games, and branching scenarios
- Metrics and individual tracking
- Dynamic SCORM on the Author plan
Pros
- The most visual freedom in this list
- G2 reviewers name Beginner-Friendly Interface in seven reviews
- A free plan to test content with customers
- Browser-based, so any team member can edit
Cons
- G2 reviewers mention Unclear Upgrade Pricing in four reviews and Difficult Mobile Viewing in two
- Dynamic SCORM, xAPI, and AI translation need the Author plan
- AI use runs on credits that each plan caps
- A smaller review base of 64 G2 reviews
Best for
- Visual product tours and interactive images
- Gamified customer onboarding
- Marketing and training content in the same tool
Pricing. G2 lists Pro at $15 per user per month, and Master and Author at $25 per user per month each, with a free plan and custom Enterprise pricing (G2 pricing). Genially’s own plans page showed the Author plan at €40 per member per month, billed annually, from our location, which is higher than the G2 figure. Check the page in your region before you budget.
G2 rating. 4.6 out of 5 from 64 reviews.
How we checked. G2 profile and G2 pricing page, plus Genially’s own plans and LMS integration pages, all accessed November 5, 2026. G2 last updated its Genially pricing on July 28, 2026.
Authoring tools that publish to a customer LMS
4. Adobe Captivate
Adobe Captivate is an authoring tool from Adobe for responsive courses, software simulations, and interactive e-learning. Adobe’s product page lists branching scenarios, simulations, and widgets.
For software companies, Captivate’s simulations are the main reason to choose it. Customers practice the steps in a copy of your interface before they try them in the live product.
Sharing with customers
Captivate publishes SCORM 1.2, SCORM 2004, AICC, and xAPI packages for your LMS or customer education platform. Reviewers comment on a shared course before you publish.
Update speed
Slow for each edit. You change the project, publish a new package, and upload it to your LMS. A software simulation also needs a new capture when your interface changes.
Product training interactions
High. Software simulations let customers practice product steps, and smart content blocks adjust the course to every screen size.
Languages
Adobe’s help center says Captivate supports right-to-left authoring, and AI prompts translate on-screen text.
Standout features
- Software simulations for product training
- Branching scenarios and widgets
- Smart content blocks that adjust to every screen size
- Adobe Firefly image generation
- Reviewer comments on a shared course
Pros
- The deepest software simulations in this list
- Integration with other Adobe products, which G2 reviewers praise
- AICC output for older LMSs
- Team and enterprise licenses include 700 monthly premium generative credits
Cons
- The lowest G2 rating in this list, at 3.9
- G2’s review summary notes a steep learning curve
- Interface changes mean a new capture and a new package
- No login-free sharing on the pages we checked
Best for
- Software companies with a customer academy on an LMS
- Hands-on training for complex software
- Instructional designers who already use Adobe tools
Pricing. G2 lists the subscription at $33.99 per month with an annual commitment, which comes to $407.88 per year (G2 pricing). Adobe’s buying guide lists individual subscriptions, team subscriptions, and enterprise term licenses, and it showed prices in euros from our location.
G2 rating. 3.9 out of 5 from 204 reviews.
How we checked. G2 profile and G2 pricing page, plus Adobe’s own Captivate product page and buying guide, all accessed November 5, 2026. See Easygenerator vs Captivate.
5. iSpring Suite
iSpring Suite is an authoring tool from iSpring Solutions that runs inside PowerPoint. Authors turn slides into courses with quizzes, interactions, role-plays, and training videos.
For customer training, iSpring suits teams whose product training already lives in slide decks, such as sales or onboarding presentations.
Sharing with customers
The iSpring Suite page lists SCORM 1.2, SCORM 2004, xAPI, and cmi5 output, plus HTML5 publishing. You can also host a course in iSpring Space, the online storage that comes with iSpring Suite, and make it viewable via a link (iSpring guide). iSpring LMS is available as a separate product.
Update speed
Slow for each edit. You change the slides in PowerPoint, publish a new package, and upload it to your LMS.
Product training interactions
Medium. You add quizzes, role-plays, and interactions to slides. Screenshots on slides work for simple product steps, but you get less control than a full software simulation.
Languages
iSpring’s pricing page lists AI translation as part of the AI plans.
Standout features
- Course authoring inside PowerPoint
- Quizzes and role-plays on slides
- Link sharing from iSpring Space, plus SCORM, xAPI, cmi5, and HTML5 output
- Review with comments shown next to the content
- AI translation in the AI plans
Pros
- Existing product decks become courses without a redesign
- G2 reviewers name Easy Creation in 66 reviews and PowerPoint Integration in 55
- The lowest price in this list for authoring inside PowerPoint
- Role-plays suit training for customer-facing partners
Cons
- iSpring Suite runs on Windows and needs PowerPoint
- Each product change means a new package and a new LMS upload
- G2 reviewers mention Limited Features in 25 reviews and Technical Issues in 24
- AI translation needs one of the AI plans
Best for
- Teams whose product training lives in PowerPoint
- Customer academies on an LMS
- Partner onboarding built from sales decks
Pricing. G2 lists iSpring Suite at $970 per author per year, iSpring Suite AI at $1,290, and iSpring Cloud AI at $720 (G2 pricing). iSpring’s own pricing page showed the same figures in euros from our location.
G2 rating. 4.6 out of 5 from 892 reviews.
How we checked. G2 profile and G2 pricing page, plus iSpring’s own Suite and pricing pages, all accessed November 5, 2026. See Easygenerator vs iSpring Suite.
Which customer training authoring tool fits your situation
| If you need to | Choose |
|---|---|
| Share a course with customers through a link, with no account | Easygenerator |
| Lock or switch off a customer link at any time | Easygenerator or Genially |
| Update product training on the day a feature ships | Easygenerator |
| Train partners and distributors in many languages | Easygenerator |
| Run a customer academy with authoring and an LMS from one vendor | Articulate 360 |
| Build custom product interactions with triggers and variables | Articulate 360 |
| Build a visual product tour or a game | Genially |
| Let customers practice in a simulation of your software | Adobe Captivate |
| Publish AICC packages for an older LMS | Adobe Captivate |
| Turn product decks into courses inside PowerPoint | iSpring Suite |
| Share a PowerPoint-based course by link | iSpring Suite |
Partner and distributor training needs the same course in many languages
Partner training software helps you train resellers, distributors, and channel partners who sell or support your product. These audiences sit outside your company, often in other countries, so sharing and translation matter more than in internal training.
Keune Haircosmetics trains hair stylists, salon owners, and distributors worldwide through the Keune Online Academy. Nancy Simpson, Global Educator at Keune, creates and manages that training, and Jon Withrington, Global Customer and Capability Education Manager, oversees the education strategy. Before Easygenerator, the team localized courses through XLIFF files and external translation platforms, and publishing often took weeks. With Easygenerator and EasyTranslate, Keune created nearly 500 training modules in the first year and localized them in house. The academy now reaches more than 70 countries, with 13,700+ users on the platform.
“In our first year with Easygenerator, we expanded our training from 5 to 21 languages.”
Nancy Simpson, Global Educator at Keune Haircosmetics. Read the full Keune customer story.
For channel partner training software, check three things. Can you share a course with a partner who has no account in your systems? Can you translate it without a separate project? And can you update every language version when the product changes?
Customer training has to keep pace with the product
Customer training goes out of date faster than internal training. Every release changes a screen, a workflow, or a name, and every partner market needs the change in its own language.
Short courses help here. On our platform, courses under five minutes reach an 85.5% completion rate, against 70.6% for courses over fifteen minutes (2026 e-learning benchmark report). A short module per feature is also faster to update when that feature changes.
