The AI sales coaching tool that gets every rep ready for the real call
EasyCoach is Easygenerator’s AI sales coaching tool for sales leaders and enablement teams. Your reps practice real sales conversations by voice or text and get instant, scored feedback before they talk to a prospect.
Live sales coaching doesn’t scale. EasyCoach does.
Sales managers can only coach the calls they have time for, so most reps end up learning on live prospects. EasyCoach gives every rep a practice partner and the same feedback standard, without adding hours to a manager’s week.
Coaching depends on calendar time
A sales manager can run a handful of roleplays a week. New hires wait their turn, experienced reps get none, and practice stops when the meeting ends.
Practice on demand, for every rep
With EasyCoach, reps practice whenever they need to and as often as they want. There’s no booking, no waiting and no cap on attempts.
Reps learn on real prospects
Without a safe place to practice, new reps rehearse objection handling and pricing conversations on live deals. Every mistake costs pipeline.
Mistakes happen in practice, not in the pipeline
EasyCoach plays the buyer, including the pushback, the hesitation and the sudden change of subject. Reps can fail, retry and fix their approach before a prospect ever hears it.
Feedback depends on the manager
One manager gives detailed notes after every call. Another says “good job” and moves on. Two reps with the same training end up with very different coaching.
Every rep scored against the same standard
You define the sales skills to assess. EasyCoach scores every practice session against them and shows each rep what worked, what didn’t and what to change next.
How EasyCoach works as your AI sales coach
From your sales playbook to a scored practice call in three steps
Build sales scenarios from your playbook
Describe the conversation, the buyer persona and what a good outcome looks like. Upload your playbook or product documents so the AI buyer knows your offer, then choose the sales skills to score. EasyCoach turns it into a ready-to-use roleplay in minutes.
Practice by voice or text
Get feedback and coach the gaps
Sales conversations your team can practice with EasyCoach
Turn the calls your reps find hardest into scenarios they can repeat until they’re ready, including:
Objection handling
Discovery calls
Product pitches and demos
EasyCoach sales coaching FAQ
What does an AI sales coaching tool do?
–
An AI sales coaching tool, also called sales coaching software, gives reps an AI practice partner and instant feedback, so coaching no longer depends on a manager’s free time. In EasyCoach, Easygenerator’s AI sales coaching tool, the AI plays a realistic buyer, scores the rep against your sales criteria and explains what to improve before the next attempt.
Does EasyCoach analyze recorded sales calls after they happen?
+
No. EasyCoach doesn’t record or analyze your live sales calls. It works before the call: reps rehearse with an AI buyer and get instant feedback in a safe practice setting, so they’re ready when the real conversation happens.
What can sales managers track in EasyCoach?
+
Sales managers can see EasyCoach results for their own teams, for each scenario and for any date range, and export the data to CSV. Your organization decides how much managers see, from full practice sessions to an aggregate skill score, so reps can make mistakes safely while leaders still spot team-wide skill gaps.
Can AI sales coaching replace a sales manager?
+
No. EasyCoach takes over the repetition, so sales managers can focus on deals and development. At Equity Trust Company, sales managers went from close to 15 hours a week drilling new hires to closer to 5, and new hires reached the early stages of being call-ready in about 4 to 5 weeks instead of about 8. EasyCoach scores are practice feedback and shouldn’t be the only basis for performance or pay decisions.
How much does EasyCoach cost?
+
You can buy EasyCoach on its own or as an add-on to your Easygenerator plan, so you don’t need Easygenerator’s authoring tool to use it. EasyCoach is priced as one flat fee for your organization, with unlimited roleplays, sessions and learners and no per-user fees. Many teams start with a 6-month pilot. Book a demo to get a quote.
How long does it take to set up sales coaching in EasyCoach?
+
You describe the sales conversation, the buyer persona and the skills to assess, and EasyCoach turns it into an AI sales roleplay in minutes. You then share it with a team, by email or by link. Equity Trust Company built more than 70 roleplays in EasyCoach over a couple of months and keeps 40 to 50 in active use.