How Electrolux embraced blended learning with Easygenerator
With Cecilie Tystad, Training Director Sales & Service, Electrolux
At a glance
Company
Electrolux is a global home appliances company that designs and sells products for kitchens and homes, with tens of thousands of employees worldwide.
Headquarters
Stockholm, Sweden
Industry
Home appliances
Employees
48,000
Founded in Sweden in 1919, Electrolux has grown to become the world’s second-largest manufacturer of home and commercial appliances. Over the past century, the company has expanded quickly.
Electrolux has over 48,000 employees worldwide and tens of thousands of additional employees with their sales and service partners. As the company’s business continues to grow, so are the training needs of both their employees and partners. That’s where Eva Eriksson (Training Operations Manager for European Sales and Service) and Cecilie Tystad (Training Director for Sales and Service Europe for Major Appliances) come in.
Eva and Cecilie work together in a team of around 80 training professionals. Together, they provide top training to their employees and help them stay up to date with the latest releases.
Key results
- Created 1,000+ training resources in the first year
- 12,000 resources created to date
- Increased scalability of training
- Reduced training costs compared to outsourced development
- Improved return on investment for training initiatives
Scaling product training across Europe with limited resources
Challenges:
- Growing training demand
- Need to train large numbers of personnel
- Heavy reliance on outsourced e-learning
- High cost of creating and translating training
To remain competitive in the high-stakes appliances market, Electrolux must continually develop and release innovative new products and service concepts. This requires in-store training for the tens of thousands of store personnel across Europe. The store personnel are often the end-consumers’ main point of contact with the brand.
Electrolux relied almost entirely on the outsourcing of e-learning development and face-to-face training methods to keep everyone up to date. This process was both expensive and time-consuming. The cost of translating courses into multiple languages to accommodate regional needs was often prohibitive. In addition, due to the slow development process and finite resources, it was difficult to scale learning content to reach ever-increasing audiences for both online and in-person training.
To cut costs and keep up with growing demands, Eva and Cecilie knew they needed to scale their training output and move away from only face-to-face learning toward a blended learning approach.
Building a blended learning approach at scale
Faced with these mounting challenges, Electrolux turned to Easygenerator to help them fulfil their training needs and set up a blended learning approach. With the support and training from Easygenerator, Eva and Cecilie found that they could start creating and making an impact right away.
And with real-time collaboration, the team could instantly share drafts with their colleagues and exchange ideas. They quickly found that it was easy to scale training at a fraction of the cost, all while using one simple tool. While they could still provide some face-to-face training, their training operations could be optimized even more with a tool that allowed them to create local training digitally.
“If we wouldn’t have started with Easygenerator, we wouldn’t be able to produce as much content to train our customers and service providers as we are now.”
Results of reducing training costs and improving ROI
According to Eva and Cecilie, the results of switching to blended learning with Easygenerator speak for themselves: greater scalability, better ROI and a more personalized learner experience. In the first year, they were able to create over 1000 resources.
Despite strong competition from other brands, Electrolux is now confident that its blended learning model is helping it stand out with retailers in the European region. Training managers at Electrolux are proud to say that they can start measuring the correlation between retailer training and sales performance.
1,000
resources in the first year
12,000+
courses created to date
150+
authors
Q&A
How can companies scale learning across a global workforce?
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Companies can scale learning by combining digital and face to face methods and enabling teams to create content locally. At Electrolux, Easygenerator helped teams deliver company-tailored training at scale across markets.
How can L&D teams keep up with increasing training demand?
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L&D teams can keep up by shifting from fully centralized creation to shared ownership with local teams. Electrolux used Easygenerator to create more content faster and support growing training needs.
L&D teams can keep up by shifting from fully centralized creation to shared ownership with local teams. Electrolux used Easygenerator to create more content faster and support growing training needs?
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Organizations can reduce vendor reliance by bringing content creation in house and using easy tools. Electrolux used Easygenerator to lower outsourcing costs and create training internally.
What tools help non experts create e-learning courses?
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Tools with a simple and intuitive interface allow employees without experience to create courses. At Electrolux, Easygenerator enabled trainers to build content without technical skills.
How can companies reduce the cost of e-learning development?
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Companies can reduce costs by creating and updating training internally instead of outsourcing. Electrolux achieved this with Easygenerator while improving speed and output.
