How GFT cut course creation time by 8x and scaled learning to 20 countries

With operations in 20 countries and close to 40% of its workforce based in Brazil, GFT needed a way to deliver company-tailored training at scale to people working from home, at client facilities, and across very different languages and cultures. 

Before Easygenerator, the L&D team created around 10 courses per year, using PDFs, PowerPoint presentations, and live training sessions; translation was manual and inconsistent; and course creation was slow. 

Today, GFT has 348 courses in its library. Course creation went from 5 days to 5 hours. Every course goes out in at least 6 languages, thanks to EasyTranslate. And the team no longer depends on external vendors who charged up to €5,000 for a single 20-minute e-learning course. 

Wanderley Ferreira Meirelles, Global L&D Manager, put it plainly: “We don’t need to get an external vendor to design courses for us. We are saving money, time, and being more productive.”

Wanderley joined GFT Brazil about 4,5 years ago with a clear mission: to build the L&D department from scratch. At the time, the Brazil office was already growing fast. Today, it accounts for close to 40% of all GFT employees worldwide, making it the company’s biggest operation.

After proving what a dedicated L&D function could do, Wanderley moved into a global role. As Global L&D Manager, he is now responsible for learning and performance across 20 countries, from Brazil to Canada, the UK, and Germany. His job is to act as a consultant to local HR teams, to help them build the capability to create and deliver training in their own regions.

It is a big job, and what makes it genuinely complex is the variety. “The most challenging part of my area is to listen more and just talk less, because every single country has different labor laws and different cultures,” Wanderley shared.

Before Easygenerator, training at GFT looked familiar to many L&D professionals who have worked in large organizations. There were live training sessions, PDF documents, and PowerPoint presentations.

Wanderley was direct about what that looked like in practice. “Boring. It was only a PDF file. You had to pretend to read and agree.”

Without a proper authoring tool, the team was stuck relying on static formats that employees could passively click through. “Our LMS is good to share our content but not to design content. So, we used to have live courses, PDF documents to read, or PowerPoint presentations to read as well. I think this was the most common complaint about our training programs at GFT,” Wanderley recalled.

The result was predictable. The team created around 10 courses per year, because producing anything more was simply too time-consuming. Translation into other languages happened occasionally and without a real process. “Everything was manual. Sometimes we created a PDF in English and translated other languages manually,” Wanderley said.

On top of the slow production, the content was not engaging enough to drive completions. “The 2 biggest challenges were getting our content more engaging, because we were struggling to have people complete courses, even the mandatory ones. And we are in the AI world, including here at GFT, and we as HR need to embrace the AI world as well,” he explained.

A leadership change added even more pressure for Wanderley. Where before a project might have had a 2-month timeline, the expectation was now to show results within 1 or 2 days. Speed stopped being a nice-to-have and became essential.

The search for an authoring tool started in Italy. A colleague from the Italian office first made contact with Easygenerator and brought it to Wanderley’s attention. Wanderley then led the evaluation, comparing Easygenerator against other tools.

According to Wanderley, 2 features made a real difference. The first was EasyTranslate. For him, translation is not optional. Every course he publishes must go out in at least 6 languages: English, Spanish, Portuguese, French, Italian, and German. That covers Latin America (which represents around 60% of GFT’s global workforce), the major European offices, and the Canadian office in Quebec.

The second was EasyAI. With a small team, Wanderley had to move fast without losing quality. EasyAI gave him a way to do that. “I think the most important factors were price, EasyAI, and EasyTranslate. For me, at least, EasyTranslate is so important,” he said.

The shift in output has been dramatic. Before Easygenerator, GFT created around 10 courses per year. Today, the library sits at 348 courses.

Wanderley used this exact comparison when presenting Easygenerator to GFT’s internal steering committee. “Before, we spent about 5 days to create a course. Now, we spend 5 hours, so we are much more productive,” he said.

That shift also changed GFT’s relationship with external training vendors. In the past, outsourcing course production was the only way to keep up with demand. But at up to €5,000 for a single 20-minute e-learning course, it was costly and unsustainable. “We don’t need to get an external vendor to design courses for us. We are saving money, time, and being more productive,” Wanderley said.

Learner engagement has improved alongside the volume. Employees now interact with video, audio, and interactive formats instead of static documents. “They are happier because the courses are more engaging. It’s not that boring anymore. They can watch videos and listen to audio. I would say it’s a great improvement in our company,” Wanderley said.

For most L&D teams, translating a course into any other language is a project in itself. For Wanderley, 6 languages is the baseline for every course he publishes.

Before Easygenerator, that scale of translation was simply not possible in any consistent way. Now, EasyTranslate makes it a standard part of the workflow.

Wanderley reviews the Portuguese translations himself as a native speaker. His verdict is clear. “I would say 99% of the translation is perfect in Brazilian Portuguese,” he said.

Feedback from other countries follows a similar pattern. “Our German and Spanish colleagues say there are only minor corrections to make. I think the accuracy of the translation is the best thing about EasyTranslate,” Wanderley said. “I don’t think there is anything I could say that I don’t like about EasyTranslate. For me, it’s perfect.”

Wanderley runs global L&D largely on his own. He has one colleague focused on data and reporting, but content creation, project coordination, and consulting with other offices all fall on his shoulders.

EasyAI is the perfect companion for Wanderley. It helps him produce content faster and fill knowledge gaps when he works outside his area of expertise.

“EasyAI helps us design content in a way that is not only fast, but it can help you with knowledge you don’t have. You can just type what you want,” Wanderley explained.

He has developed his own workflow. He uses EasyAI to generate a course structure, then cross-references the output with Copilot as a second opinion.

He has also had a good experience with Course Builder. “I added a Word document and asked Easygenerator to create a complete course. It was very good. I haven’t changed almost anything. I sent it to my colleague in the UK and asked her to take a look,” he said. “I think this is the most impactful thing in our life: EasyAI.”

Beyond course creation, AI has shifted how Wanderley thinks about his own role. With the time-consuming parts of production handled faster, he has more space for the work that requires human judgment. “AI can help us be more productive and allows us to focus on what human beings are better at: relationships. I have more time to think about the process, the project, and the implementation,” he said.

The rollout is still expanding. GFT is actively adding more countries to its Easygenerator setup. Canada, Mexico, Colombia, and Germany are now in the process of joining.

Easygenerator has also moved up within GFT’s internal structure. The platform now sits within GFT’s broader set of AI tools, a sign of how central it has become to the company’s way of working.

For Wanderley, the next priority is data. He wants to understand how employees across all countries are engaging with the courses their local teams create and use that insight to offer better support to each region.

“I want to collect more information to see how countries are using Easygenerator, and if employees are happy about to the content that our colleagues are designing,” he said.

His goal is to be a true L&D consultant to GFT’s global network. And with Easygenerator handling more of the production work, that shift is already underway.