Four of our renounced thought leaders (Michael Allen, Julie Dirksen, Clark Quinn and Will Thalheimer) launched the serious eLearning manifesto on March 13th. They believe we should do a better job in creating learning experiences that are effective, improve performance and live up to the expectations we all (should) have of eLearning. They identified and wrote down 22 principles of elearning, that if you use and apply correctly, your eLearning will be up to standard.
This initiative is well received. However, when I talk with people about it, I get two questions: “Great, but how do I use these principles” and “How do I convince my boss or client that we should apply them.” This sparked the idea to write a post on each of the principles, with my answer to these two questions outlined on each principle. I have so far written 4 posts on my personal blog (www.kasperspiro.com).
I hope to get support from you. Please send your ideas, comments, best practices and whatever you can think of to [email protected] or put a comment on this page next to the article (or at one of the original articles). If it adds value I will include them in the posts. If you’ve sent something on a topic already covered, I will update that post.
Here is a summary of the first four posts:
1 Do Not Assume that Learning is the Solution
I worked in the online help industry (EPSS) for many years. What I found however was that I was creating fixes for bad software when I thought the solution was ‘better software’ instead of more online help. There is a similar problem with learning. When there is something wrong with the organization or product: learning is not the solution; improving the organization or product is.
2 Do Not Assume that eLearning is the Answer
In this post, I wrote about the approach of Bob Mosher and Conrad Gottfredson. They have an impressive and clear model for learning. They have defined the 5 moments of learning need which can help you determine what learners’ need and when they need it. The five moments of need are:
- Learning for the first time
- Learning More
- Applying what you’ve learned
- When things go wrong
- When things change
In this post, I also included Clark Quinn’s story about learning needs.
3. Tie Learning to Performance Goals
In this post I wrote about two eLearning champions; Cathy More and her action mapping approach, and Jay Cross and the internet time alliance. It’s all about integrating learning into the business and using learning to achieve company goals.
4. Target Improved Performance
This post refers to the most recent post, but adds the importance of, and role of middle management (based on a presentation at ASTD by Charles Jennings).
So these are my first 4 posts on the principles — 18 more to go. I do want to hear from you, so please share your ideas, best practices and any insights you may have, with me! You can follow the progress on www.KasperSpiro.com.